The Art of Web Typography: Choosing & Pairing Fonts for Impactful Design

Typography is more than selecting a beautiful font for web design. The right font gives your customers an excellent experience with your website. White space stops your website looking cluttered, and gives your content more impact and “space to breathe” choosing fonts for website – which in turn makes it easier to scan and digest for visitors. White space doesn’t actually have to be white – it’s just the empty space between elements. Try to find two fonts that complement each other – this is called a font pairing.

  • When combined with great font pairing, these tools will help you create the visual structure you need to make a clear, communicative infographic.
  • Georgia offers a classic, familiar style while its large x-height and open counters aid readability.
  • You can rest assured that they will improve the readability and engagement of your web copy.
  • You can also opt for a font family in which each font varies slightly in design but complement each other throughout the same website.
  • If a font only includes one weight or is all in uppercase, it’s not using to be a versatile option for your website.
  • They portray a sense of formality with the most popular font being Times New Roman.

Just as different colors have different emotional and psychological effects on people, different font designs are able to convey different characteristics. Excellent user experience should be the end goal of your web design and content choices. Well, the happier your visitors are, the longer they’re likely to stay on your page, and the more they’ll engage with your website or business. Arvo is a smooth, flexible looking font with its roots in geometric patterns. It’s an easy to read serif font that has a traditional vibe, without feeling stuffy or boring. This guide is packed with helpful tips to help you choose fonts for websites.

Script fonts

Diastema has a modern, whimsical design that uses long and sometimes joining ligatures. It has a fancy, classy feel that pairs well with clean, modern imagery. If you’re looking to do something creative with your titles or logos, this font has a lot to offer. You could use just one of the distinctive styles or layer two of them for an unusual optical effect.

choosing fonts for website

That means fonts are vital for convincing visitors that this is the right page for them, because fonts are a big part of a site’s web design. Different font styles communicate different subconscious messages to people – which can help you build brand identity. We’ve seen these fonts before on this list — and your visitors likely have seen them on the web, too. You can use this font pair for news and entertainment sites with heavy mobile readership (i.e. younger readers). Montserrat will call their attention to the headlines while the readable body text will keep them engaged with the content, even as they have to keep scrolling. Here’s a great example of using fonts exactly where they were meant to be.

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However, font selection and pairing aren’t about how you feel about your website’s typography, it’s about how comfortable your visitors are in reading it. Now that you have a main font for your design, the best way to choose a good secondary font is to make sure it’s dramatically different yet complements the design. You wouldn’t want to choose two serifs that look similar, there is no contrast and in fact, it looks like a design mistake. Take a look at this example, these are two different serif typefaces but it’s difficult to tell.

Thus, we help you create an accessible and engaging website you customers will enjoy. Depending on the design you choose, your font will give off a different impression of your website and your brand. Once you know the answers to questions like these, you can pick out which font personality your brand aligns with, and set about choosing the perfect front style. If you want your website to give off a more contemporary feel, then consider using this type of font design.

A good rule of thumb or body font size is pt for print, pt for screen. The easiest way to create visual hierarchy is to vary the size of your text. Once you have a pairing that works well with your content, it’s time to use your fonts to establish a clear visual structure. Play with size and weight to emphasize some text and de-emphasize other text. Once you’ve established a body font, it’s time to move on to headers.

choosing fonts for website

The weight of the font brings strength to any title or header you apply it to. On the other hand, the curves of the lettering and numbers also convey a sense of elegance. If you have a website you want to bring a flare of classic, old-world flair to, this would be a beautiful choice. Maybe this font isn’t as beautiful as some of the other fonts on this list, but it’s very common and regularly used. This may cause issues with loading speeds depending on how your site is optimized (as well as consistency in how they’re displayed from browser to browser).

Then, there’s the “Medium” font, which is a heavily outlined font with random openings in the characters. Aqua Grotesque is a reimagining of Futura, a font that was originally designed back in the 1920s and was based on the simplicity and functionality of Bauhaus. This easy-to-read yet funky looking font would work equally well on sites with a retro vibe as well as on fashion and ecommerce sites. If you find yourself designing a website for a company formed in the 80s that wants to play upon the styles of that time, this font would work great for your titling and headers. You could also use it for any tech-friendly website with a retro video game look to it (think Street Fighter).

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